In this companion to his "Wall Street Journal bestseller "The Unofficial Guide to Starting a Business Online, Jason Rich offers both traditional and online business owners an array of powerful online advertising and marketing techniques--along with suggestions for using the Internet to enhance public relations. The book includes interviews with other online marketing and advertising experts and shows you how to: Use the Web as a powerful advertising and marketing toolPromote a traditional business onlineWrite effective online newsletters and press releasesAvoid the common mistakes of online advertisingUse traditional advertising and marketing techniques to get people onlineCreate a realistic budget for online-based promotions

$16.98